Direct Sales Tips for the Beginner


Direct Sales is the first type of sales employed by civilization.  Humans traded and sold goods to each other.  It was only through established societies where retail sales began to take hold.  While direct sales never disappeared, people would go to the local store for their basic necessities.  In today's society, with social marketing being one of top methods of communication, direct sales is thriving immensely.

If you are interested in entering this lucrative area, these are some very important tips that you should know. 

1. You must honestly believe and feel that what you are selling is a worthwhile and honest value in order to be a success in selling. When you have the conviction that you are selling a worthwhile product, you will sell with enthusiasm. Enthusiasm is contagious. When the prospect becomes enthusiastic, she buys. And with a trusted brand like Wacoal, you have the confidence in selling a product that is respected by many.

2. Don't be impatient. Too many inexperienced salespeople call on one or two prospects and quit if they don't get immediate results. It takes time for people to gain confidence in you and your products. Many people will buy at once, but a big proportion will wait to think things over.

Some people believe there is an innate trait that makes some people good at sales and others failures. Several marketing authors have dispelled this fallacy. You can and will make money selling your products if you put forth an effort.

3. Don't plead and don't ever try to sell by force. If you do pressure a person into buying something they don't want, you haven't developed a customer.  How about the street vendor logic of pleading, "Please buy my product because I need the money badly." Maybe you'll get a sympathy sale, but again, you haven't developed a customer.

 4. Ask for the sale. There is a saying, that a baby that cries for milk gets it. The same applies when it comes to making a sale. If you don't ask, you won't get it. Closing the sale is the critical part of any sales approach. You must not be afraid to ask for the order. "Which do you prefer the peach or the aqua color? I can deliver your order overnight, or would Saturday be preferable?"

5. Set goals for yourself.  Yes, it may sound cliche, but when you're in sales you must be self motivated. You won't have any boss telling you what to do and It becomes too easy to find excuses for not making calls unless you establish goals for yourself.

We are in the P2P Era--Using Social Media for your DS Business.

Most Filipinos are entrepreneurial by nature. The Sari Sari store is a perfect example of Filipino business spirit. Even if not well-to-do the Filipino seems to find a way to generate business. Now in today's world, we see that entrepreneurial spirit at heart online.  When Multiply was established as a social media hub, the Filipinos turned it into a large central online store for individual resellers. Even when Multiply closed it's doors, the business was kept alive solely in the Philippines just for the online store content.

As Social Media has evolved, we Filipinos have now found ourselves primarily on Facebook and Instagram. But Facebook isn't the same as what Multiply once was. We use FB primarily now as our main source of information and news. While it's a good idea to use social media to promote our direct sales business, there's a fine line on how to use social to promote your direct sales business.  Here we provide you some necessary tips. 


Consider Setting Up Your Own Business Page

With the average FB user having 350 friends, it makes sense and is tempting to cater directly to your contemporaries. However, if your friends just see posts from you promoting your business, they may tire and block seeing your posts. Setting up your own business page is a good way to avoid this. Invite your friends to like your page and use your page to send out your business promotions.


It's Not About the Business but About Yourself

 If you choose not to set up a Business Page, do not constantly post about your business. It's better to make your friends now more about you than the product that you sell. Although it may sound counterproductive at first, in the end you want to be known as "Jenny, the friendly and funny girl who also happens to sell Wacoal"  rather than "Jenny, the Wacoal Direct Sales agent who can be so irritating."  Let people get to know you.  If they like you, there is a stronger probability that they will buy from you.  Remember that social media is the best way to create a strong impression. Let people see you who you are and let the sales come as a result of that.


Ask Friends to Post If They Are Satisfied

We all know that word of mouth is the best way to gain a customer. If you close a sale and the customer your sold to was very happy, ask her if she would be able to make a post on her timeline while tagging you.  Make sure you allow Tags to appear on your FB Timeline. A nice comment with you tagged will reach not only your customers friends but also yours with the news that you were such a pleasant person to deal with.


Don't Just Share, Look Different

A FB post with a photo will get more reach and reactions than just words. Sharing a link won't get you the same reach as original content posted by you.  We at Wacoal now you aren't graphic artists, so we offer our DS agents the opportunity to use our material. In fact, we even go out of our way and help create custom material for you.  Here are some examples of how your posts can be different just by using Wacoal designed posters for your social media posts. You can send us a request (Contact button) about a custom designed poster free of charge if you need any material designed for your social promotions.

We are in the PERSON TO PERSON era now thanks to social media. Today's customers do not hesitate purchasing products from a person if that person is known to have a stellar reputation. As our partners in business, we encourage you to use social to your advantage, but advise you as well to play it smart.



Do You Know How Direct Selling Started?


In the US, Direct Selling is a huge business with nearly $30 billion reported in sales last year.  While we do not know the accurate figures for the Philippines, it surely cannot be small as many have chosen Direct Sales as their profession or as a way to supplement their income.

Direct Sales is not a new business.  It has been around for many many years originating in the United States. The traveling salesman was a common fixture in the US during the 18th and 19th centuries. Some sales people sold legitimate products while some sold magical cures often with the secret ingredient of snake oil.  That's where the term "Snake Oil" salesman originated.  

In the 1940's and the 1950's, the traveling salesman was still around, but rather than medicinal products, goods were targeted for the household. The easiest way to sell something was to go door-to-door to every house and sell something to the housewife that she would consider useful for her home. 

Stanley Home Products was one business that catered directly to the housewife. When one sales agent dominated everyone, it was discovered that this agent was selling to a group of women at one time. In fact, housewives became hostesses and set up "Stanley Parties" for the agent. The formula was so successful that Stanley eventually adopted the direct sales party model as the only way for their business.

One of Stanley's most successful hostesses, a housewife by the name of Brownie Wise, was courted by a new direct sales company as Vice President and General Manager. The company wanted Wise to develop the training guide and the system for the new company.  She did. The company became the most successful direct sales brand and was also truly the first international direct sales brand in the world.  

That opportunity can be yours as well with the most prestigious women's underwear name in the country, Wacoal. As a Direct Sales Partner you can earn a good income whether it be a sideline business or your mains source of revenue. You decide how much effort you want to put into your business. If you are a social person just like Brownie Wise, the sky is the limit for your earning potential.


Wacoal Direct Sales Awarding

Last April 11, 2016, Wacoal Philippines hosted a fun night for all it's Direct Sales Partners at the Alphaland Makati City Club.  A costume theme of the GREAT GATSBY was in place and everyone showed up in their best Roaring 20's garb.  Special awards were given to top Direct Sales Partners to acknowledge their tremendous efforts for the past year.  This video shows how much fun everyone had that evening.

Become a Wacoal Direct Sales Partner and join our growing family!

Success Story of Conchita Tiu

If not for that one night that she drops her friend home, Conchita Tiu might be on a different field right now. But that night changed her life. When her friend introduced Wacoal Direct Sales to Conchita, she never loooked back; for twenty-two years, Conchita has been with Wacoal.

"Wacoal is easy to sell," she says. "Women knows the brand and never hesitates to purchase. Plus, different payment options are given." On the other hand, she describes how supportive the Wacoal staff is to her, saying that they helped her in gaining confidence and pushes her to better rebates.


Success Story of Rita Ylali

61-year old Purita Ylali has been with Wacoal for 22 years. For her, Wacoal’s products are easily to sell; the quality of the product is excellent and the fitting is always perfect for customers of different body type.

Aside from the products’ saleability, Rita says that the Wacoal team is very supportive and really takes care of their dealers. “Maganda silang mandala ng dealer,” Rita added.

“Through Wacoal, I was able have my own house and had the chance to travel in different countries,”
she gladly tells us.

Success Story of Marilou Cruz

44-year old Marilou Cruz has been with Wacoal since 1994. Although she confesses that it was difficult to be an agent at first, she later gratefully  says that Wacoal is easy to sell because of its quality.

"Malaking tulong ang Wacoal sa akin kasi dito nanggagaling ang pang-aral ng mga anak ko." Malou states. In addition, her 11-year old house was built from her Wacoal earnings.