FISCAL YEAR 2020 PRESENTATION
The Year in Review
Philippine Wacoal Corporation
August 2017 - 134, 000
Present 2018 - 171, 000
Wacoal Direct Sales
August 2017 - 19, 000
Present - 33, 000
August 2017 - 5, 036
Present - 6, 772
Direct Sales Website
Number of inquiries - 207
Number of Social Media Posts
Wacoal Facebook - 200
Wacoal Direct Sales Facebook - 200
Sorci Facebook - 50
Wacoal Instagram - 360
With nearly 700 unique social posts (some posts are shared across platforms), the challenge was creating CONTENT.
The posts that were not boosted but received the most customer engagement:
Philippine Wacoal Facebook
1. Premium Items usually have best response.
2. Models with outerwear.
3. Backgrounds other than white.
4. Live Posts
1. Posts where model wears outerware.
2. Model with background rather than white
3. IG videos have increased in Views
4. Front and Back View posts
Wacoal Direct Sales Facebook
1. Video posts about Wacoal branch that features a Wacoal representative.
STRATEGY FY 2020
Look at Marketing from the perspective of business.
What channel does Wacoal earn most of it’s revenue? What has a large upside? How do you provide support to each channel?
Department Stores drive the Business
Retail Stores Growing
DS still has unlimited potential
Online Sales can only increase
The challenge is to create content to assist each revenue channel, to have enough content to last twelve months, and to make sure that the content created provides flexibility.
Image Creation and Social Strategy
Information and Tech
Textured / Colored Background
T-shirt Bra / Seamless
30th Anniversary Promotions
Product Information / Technology
Brand Awareness and Store Focus