The Year in Review

Philippine Wacoal Corporation

August 2017 - 134, 000

Present 2018 - 171, 000

Wacoal Direct Sales

August 2017 - 19, 000

Present - 33, 000

August 2017 - 5, 036

Present - 6, 772

Number of inquiries - 207

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Number of Social Media Posts 

Popular Posts:

The posts that were not boosted but received the most customer engagement:

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Philippine Wacoal Facebook

1. Premium Items usually have best response.

2. Models with outerwear.

3. Backgrounds other than white.

4. Live Posts

Instagram

1. Posts where model wears outerware.

2. Model with background rather than white 

3. IG videos have increased in Views 

4. Front and Back View posts

Wacoal Direct Sales Facebook

1. Video posts about Wacoal branch that features a Wacoal representative.

Look at Marketing from the perspective of business.

What channel does Wacoal earn most of it’s revenue? What has a large upside? How do you provide support to each channel?

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Department Stores drive the Business

Retail Stores Growing

DS still has unlimited potential

Online Sales can only increase

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Image Creation and Social Strategy

Brand Awareness

Campaign

Information and Tech

Interactive 

30th Year

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Location

Studio

Textured / Colored Background

Dramatic Lighting

Changed Background

City Views

Curtains

Duratrans

T-shirt Bra / Seamless

Pretty Pairs

30th Anniversary

Gococi

Videos

Layout A

Layout B

Layout C

Layout D

30th Anniversary Promotions

Product Information / Technology

Brand Awareness and Store Focus