FISCAL YEAR 2020 PRESENTATION
The Year in Review
Facebook stats
Philippine Wacoal Corporation
August 2017 - 134, 000
Present 2018 - 171, 000
Wacoal Direct Sales
August 2017 - 19, 000
Present - 33, 000
Instagram stats
August 2017 - 5, 036
Present - 6, 772
Direct Sales Website
Number of inquiries - 207
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Number of Social Media Posts
Wacoal Facebook - 200
Wacoal Direct Sales Facebook - 200
Sorci Facebook - 50
Wacoal Instagram - 360
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With nearly 700 unique social posts (some posts are shared across platforms), the challenge was creating CONTENT.
Popular Posts:
The posts that were not boosted but received the most customer engagement:
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Philippine Wacoal Facebook
1. Premium Items usually have best response.
2. Models with outerwear.
3. Backgrounds other than white.
4. Live Posts
1. Posts where model wears outerware.
2. Model with background rather than white
3. IG videos have increased in Views
4. Front and Back View posts
Wacoal Direct Sales Facebook
1. Video posts about Wacoal branch that features a Wacoal representative.
STRATEGY FY 2020
Look at Marketing from the perspective of business.
What channel does Wacoal earn most of it’s revenue? What has a large upside? How do you provide support to each channel?
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Department Stores drive the Business
Retail Stores Growing
DS still has unlimited potential
Online Sales can only increase
The challenge is to create content to assist each revenue channel, to have enough content to last twelve months, and to make sure that the content created provides flexibility.
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Image Creation and Social Strategy
Brand Awareness
Campaign
Information and Tech
Interactive
30th Year
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Proposed Shoot
Location
Studio
Textured / Colored Background
Dramatic Lighting
Changed Background
City Views
Curtains
Campaigns
Duratrans
T-shirt Bra / Seamless
Pretty Pairs
30th Anniversary
Gococi
Videos
Catalog
Layout A
Layout B
Layout C
Layout D
Sample Posts
30th Anniversary Promotions
Product Information / Technology
Brand Awareness and Store Focus